In any team setting, the leaders recognize the importance of their front-line staff as they realize interact directly with customers on a daily basis. Front-line employees are essentially the ambassadors of their organizations as they have the opportunity to interact with customers on a face to face basis and help promote and represent the company.
A positive approach from your front-line staff will help develop and secure long-term relationships with your customers. A negative approach, however, will have just the opposite effect! Therefore organizations need superior front-line customer service skills to compete in today's customer oriented environment. Now more than ever, it is crucial to success to understand the customers wants, needs, and expectations as well as apply excellent interpersonal relationship skills to communicate effectively with the customer
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